Who is World United?

World United is owned and operated by the Homeless World Cup Foundation. The Homeless World Cup Foundation is a charity registered in Scotland. Our Charity Number is SCO37091.  

What personal information do we collect?

Any optional information is clearly highlighted, and you can utilise our services without providing this information.   This is the personal information that we collect per service:  

When you create an account

  We collect your contact details and other information about you, in order to create an account for you. We collect your date of birth to ensure that the content provided within the application is suitable and we may also send you discount vouchers.   We store the selected language and determine your location and time zone using geolocation services (if access is provided) so that we can customize your use of our services.   You can amend your location, time zone and are optionally able to add a personalised profile picture.  

When you purchase or join a World United event

  If you purchase entry for an event, we use Stripe Inc., a PCI-compliant third party, to collect and process your payment information. We collect your IP address to calculate taxes where relevant. We may also collect contact and delivery information to enable us to send apparel and marketing. You may opt out of receiving marketing emails.  

When you complete a run

  When you complete a World United run, we collect contact and delivery information to enable us to send your medal as a reward for completion, and marketing via SMS and/or email (if you opted in).  

When you connect an app or device

  As part of connecting to an app or device, to sync your distances/activities, you will be required to consent to the sharing of your devices information with us. We may use this information for debugging specific issues you have reported. The information provided will vary on the app or device used but can contain information such as the locations you have exercised, the route taken, and your heart rate/other health data.   We only use and store the following information and dispose of all other health/location data provided by the connected service.   Distance Travelled Number of steps Activity type (e.g. running/walking) Duration of activity Third-party app name/data sources When you post a distance   You are able to add comments or photos to accompany the details of the exercise completed. The visibility of these comments and images depends on your profile privacy settings.  

When you contact us via social media, email us or use our live chat feature

  We will collect and store your contact information, and also collect the contents of your communication, to enable us to provide you with support services.  

When you sign up for our newsletter

  When you sign up to receive our newsletter we will collect your name and email address. We will also collect details about how you interact with newsletters we send e.g., did you open the email.  

Anonymised information

  We may collect statistical information, such as visit counts and traffic sources, so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information is aggregated and therefore anonymous.    

What personal information do others collect?

  If you use our services whilst logged into the following services, then they will collect information about your browsing as detailed in their privacy policy.  
  • Facebook.
  • Google+
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • DoubleClick
  We use Google Analytics to collect information about your browsing habits whilst using our services. As detailed within Google’s privacy policy, Google may share this information publicly and with their partners.    

How do we use cookies?

  A cookie is a piece of code that creates a file on your computer to track the pages that you view on our website.   We use cookies for a variety of purposes. Read our Cookie Notice to learn more about the cookies we use and what we use them for.    

Why do we collect your personal information?

  We collect personal information for some or all of the following reasons:  
  1. enable us to provide the services you have subscribed to
  2. support capacity planning
  3. comply with our legal obligations e.g., tax obligations
  4. provide information and marketing materials to you about our services
  5. provide content that you requested
  6. consider your job application
  7. reach out to you to obtain your feedback about our services
  8. assist with your support request
  9. enable us to identify breaches of our terms and conditions
  10. answer your query
  11. identify potential customers who may wish to utilise our services
  12. World United does not collect personal information for use by others.

What legal basis do we have for processing your personal information?

  We process your personal information because you’ve given us permission, and we need to process the information to provide the services you have requested and/or to fulfil our contract with you. We may also process your personal information to comply with the law e.g., our tax obligations.    

What information is shared with other users?

  You are able to select in your profile if you wish your profile page details to be made available to everyone or just people in your team of the run(s) you participate in. You can change this setting at any time.   Depending on the privacy settings you select, these items, excluding your email address, will also be shared with everyone or just people in your team of the run(s) you participate in. You can change this setting at any time.    

Who else do we share your information with?

  We utilise a number of sub-processors to enable the provision of services to you. Personal information may be provided to these sub-processors as part of the delivery of the services.   We do not disclose your personal information to any third party other than those described previously or when legally mandated.    

How do we secure your information?

  Your personal information is held in a controlled and secure environment. We use appropriate technical, organisational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorised access, disclosure, alteration and destruction.   You must prevent unauthorised access to your account by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.    

Do we use automated decision-making or profiling?

  We do not use automated decision-making or profiling.    

How long do we keep your information?

  We only keep your personal information for as long as it is required.   We will keep your personal information:  
  1. Until we no longer have a valid reason for keeping it.
  2. Until your account is deleted.
  3. For as long as required by law e.g., we keep invoice information for 7 years to fulfil our tax obligations.
  4. We may keep just enough of your personal information to ensure that we comply with your requests. We will not use your personal information for any purpose other than those described in this notice and will comply with your right to deletion.

Where do we hold your information?

  Your information may be accessed by our global team as required to provide services to you. We hold your personal information in cloud storage, with servers in the United States and the United Kingdom.    

What are your rights?


The right to be informed

We have published this privacy notice to keep you informed as to what we do with your personal information. We strive to be transparent about how we use your personal information.  

The right to access

You have the right to access your information. Please email us if you want to access the personal information we hold about you.  

The right to correction

If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. You can correct your information either within your account or by emailing us.  

The right to deletion

This is sometimes called ‘the right to be forgotten’. If you want us to delete all your personal information please email us.  

The right to data portability

We will allow you to obtain and reuse your personal information for your own purposes across services in a safe and secure way. Please email us if you wish to port your information.  

The right to object

You have the right to object to how we process your personal information. If you wish to object please email us to delete your account.  

The right to withdraw consent

If you have given us your consent to process your personal information but change your mind later, you have the right to withdraw your consent at any time. You can withdraw your consent within your account, by emailing us.  

The right to complain to a Supervisory Authority

You have the right to complain if you feel that we have not responded to your requests to solve a problem.    

How you can lodge a complaint

You can email our privacy team at team@worldunited.com. If you are a European resident, you have the right to make a complaint to your Supervisory Authority.    

Will this privacy notice change?

We may change this notice from time to time in the future. Any such changes will be posted here and, where appropriate, notified to you in writing. We advise you to check back frequently to see any updates or changes.
Homeless World Cup Foundation © 2024
Registered Charity No. SC037091
WORLD UNITED 5K © 2024 | Homeless World Cup Foundation © 2024
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